August 01, 2009
In the annals of pointless: Chinese State TV Starts Arabic Channel
I am oddly curious about this:
Chinese State TV Starts Arabic Channel - NYTimes.com
The 24-hour channel, which began operating Saturday, will air in 22 Arabic-speaking countries and reach nearly 300 million people, China Central Television said in a statement. ...
The effort has a budget of 45 billion yuan, or $6.6 billion, according to a report last month by The South China Morning Post, a Hong Kong newspaper.
The Arabic channel will carry news, feature stories, entertainment and education programs and will gradually expand its offerings, CCTV said. The network already broadcasts in English, French and Spanish as well as in Mandarin.
Hmmm, 99% chance this is an utter waste, but I am oddly curious about it. Might even motivate me to reprogram my Sat TV receptor.
TrackBack URL for this entry:
In the very long term, an aspiring politico-economic superpower might want at least the passive prestige of all the UN tongues in broadcast (they do English, Spanish and French I believe already and, shockingly enough, Chinese) and economic ties will grow. Plus, in these days, broadcast is never local.
Posted by: matthew hogan at August 1, 2009 08:52 PM
True enough. The question that arises, is whether a full out Sat Channel, rather than distributed tele journal is the vehicle.
On the other hand, presuming that these are non exclusive choices, and that getting a spot on say Arab Sat is not terribly expensive, China may be able to have an ongoing studio developing Arabic lang. content, but only for say 4 hrs a day, and the rest merely rebroadcasting translated content.
As a placeholder - and if done cheapish - it's not bad. n fact I would probably bet China is working on that (which should have been the US strategy).
Posted by: The Lounsbury at August 2, 2009 02:48 PM
Oddly enough, my parents watch the CCTV English channel for some of the cultural programming. The operas are sometimes quite good. And I must say that the news can be very entertaining.
Posted by: drdougfir at August 6, 2009 01:20 AM